Film Industry- Celador

Celador is an independent and small production company formed in 1983. It has light entertainment television and radio such as;
· All About Me
· The Detectives
· Selection of Jasper Carrot stand up
· You Are What You Eat (Channel 4)
· It’s Been a Bad Week BBC Radio 2 starring Steve Punt, Hugh Dennis, Sue Perkins, Mitch Benn and Toby Longworth
· The Hypnotic World of Paul Mckenna
· National Lottery and Winning Lines
· Richard Digance’s Greatest Bits

When I was looking at the website I was intrigued by one comment in there FAQ’s,
"What kind of projects are Celador Films looking for?
Our aim is to develop and produce high quality, commercially viable feature films across all genres. "
This gives us a rough idea that they are looking for some mainstream (commercially viable) and appeal to a wide audience (all genres). This is interesting as from first glance the majority of people think it’s a small company which makes specific films although they have produced films such as;
· Separate Lives directed by Julian Fellowes
· The Descent (2005) directed by Neil Marshall
· Dirty Pretty Things (with other production companies)
· Slumdog Millionaire (with other production companies)

Complete Communications, which introduced shareholders including Paul Smith and Jasper Carrot, originally took over Celador. Under the ownership of Complete, Celador developed its radio, film and international businesses. However Complete decided to sell Celador International and ‘Who Wants To Be A Millionaire?’ to Dutch group 2waytraffic.
As Celador has regained its radio production business Celador Films are run as a separate business although they use the same name and headquarters.

Celador also handle the international sales of formats which is now owned a 2waytraffic located in Holland and is also currently the owned minor of Sony Pictures Entertainment since June 4, 2008.
Celador Radio Broadcasting Board includes Paul Smith, Jim Moir and UBC Media’s Simon Cole and Tim Blackmore. The applications are each controlled by members from each community and targets audience over thirty-five.

After the new structure of Celador’s previous basic divisons, Celador is now run by Danielle Lux managing director (since 2003).

Slumdog Millionaire is a British film directed by Danny Boyle and co-directed in India by Loveleen Tandan. Released in 9 January 2009 Slumdog Millionaire has taken 8 Oscars another 71 wins and 26 nominations.
Set in 2006 Jamal Malik (Dev Petal) is a former street child who goes to ‘Who Wants To Be A Millionaire’. Although his aim is to appear on Latika’s (Frieda Pinto) favourite show just to know that she’s watching. The scene begins with Jamal being tortured by the police because he is one question away from winning 20 million rupees. Jamal then begins to explain how he came to know the answers to every question simply by living through it.

The differences in the novel are that Jamal is named ‘Ram Mohammad Thomas’, who doesn’t have a biological brother, although he is best friends with Salim in the novel. In the film the Bombay Muslim Hindu-Muslim riots play a large part because Jamal and Salim loose there mother during this part of the question, although it has no role in the book.
Also in the novel Jamal is an orphan in where he learns fluent English and is nearly molested by a visiting priest. In the movie is doesn’t explain how Jamal knows English and the priest scenes were not included. Latika is not a childhood friend but a prostitute named Nita that Ram falls in love with at 18 years old.

In the summer of 2006, Celador Films and Film4 Productions invited Danny Boyle to read the script. After Boyle found out that the screenwriter was Beaufoy, who had written The Full Monty, one of the director’s favourite British Films.
Boyle was impressed by how Beaufoy intertwined the storylines from the book into one narrative and soon committed to the project.
Fox Searchlight Pictures made an offer in the $2 million range; however Warner Independent Pictures made a $5 million offer to win rights to the picture.

Slumdog Millionaire was first shown at the Telluride Film Festival (North America) on the 30 August 2008, where it was positively received by the audiences, causing a “strong buzz”.
In the UK the film was released on 9 January 2009, and opened at #2 at the UK box office. After its second weekend it reached #1 and set a UK box office record as the takings increased by 47%, breaking Billy Elliot’s record of 13%.
In India, the film was released in Mumbai on 22 January 2009 and was attended by major personalities with more than a hundred attending the event. The original title was shortened for legal reasons and Loveleen Tandan, who supervised the dubbing, stated "All the actors from the original English including Anil Kapoor, Irrfan Khan and Ankur Vikal dubbed the film. We got a boy from Chembur Pradeep Motwani to dub for the male lead Dev Patel. I didn't want any exaggerated dubbing. I wanted a young unspoilt voice."

The critic’s response to the film was highly acclaimed and was named in the top ten lists of various newspapers. As the critics gave the film a positive review, this seems to be the main reason why it achieved so much in the box office and in the awards.
The considerations that the media institution had to take into account when planning the distribution was how they would get it to the cinemas and out on DVD/UMD as well as any related media products. The timing in which the film was released played a large part as it was close to the awards season and set a trend for fresh films and inspiration.
Another aspect of the film that I found interesting was the use of only Indian musicians such as M.I.A- paper planes because it kept it authentic and kept ‘Who Wants To Be A Millionaire’ the only British relation for the audiences.
Although the DVD release in on 01/06/2009 the consumption of the film are still increasing because it’s still in the cinemas.

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